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It’s good to be a modern email marketer! We have a huge range of services, metrics, and tools at our fingertips. However, many newbie email marketers (and even experienced professionals) make mistakes that negatively affect their reputation and clients’ advertising budgets. It happens by accident, out of haste or ignorance and can easily be avoided.

Email marketing is not just about sending out promotional emails. It’s a channel for communicating and building relationships with customers. At its core, creating newsletters is close to content marketing, which aims to give the reader helpful information. But signing up to receive emails shows the reader’s interest in your products or services, so it’s

Sending regular email newsletters is a great way of communicating with your subscribers and keep them engaged. All you need to do is keep readers entertained while gently promoting your products and services while building trust and authority. But entertainment shouldn’t just be your only goal. You likely want your email newsletters to convert too.

Multi-channel marketing, in its essence, is a customer-centric approach that calls for constant vigilance and optimization on the part of marketers. What separates it from other techniques is the presence of a single focal point for diverse marketing activities. Using it, marketers are able to launch the campaign across different channels and follow customers as